2. Volunteer - work for non-profits with the proviso that you're allowed to present your work to top management and/or the board - get seen. I once hired a guy (I had 300 applicants and he'd gotten lost in shuffle) after I saw him volunteering working the media at a non-profit luncheon meeting. The key to this is to find groups that will allow you to work at above-entry-level and to position yourself for visibility (some NFP staffers want to hide the volunteers and take credit for themselves, and working there is a waste of career-building time)
3. Intern - while you're still a student, get internships that will allow you to function at more-than-entry level and build both your portfolio and network
4. Use New Rules of PR to create a social media persona that will attract attention to you. Read David Meerman Scott's 2nd Edition New Rules of PR and Marketing and anything recent by Seth Godin to get a better handle on how to do this. But here are a few keys:
Note, I'm in the process of doing #4 myself - tweeting (@nedbarnett) everyday providing PR Pro tips on how PR works, and blogging here (something I'll be doing more of). I'm carving out a niche for myself in the realm of bridging the apparent and perceived (but not real) gap between traditional PR/Marketing and New-Rules PR & Marketing.
FYI - My next blog-post will be on how I used both traditional PR/media relations and New Rules social networking - including steps indicated here - to land a series of five interviews on Neil Cavuto's program.
Let me know what you think ...